THE IMPACT OF MARKETING PLANNING AND STRATEGY ON SALES IN AN ORGANIZATION (A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This research work was carried out with the view to investigate the impact of marketing planning and strategy on sales in an organization with special focus on Nigerian Bottling Company Plc Benin City, as a case study. The research work was divided into five chapters, chapter one deals with the background of the study, statement of research problem, objective of the study, scope of the study, purpose of the study, significance of the study.
The research deals with the literature review with the view provide future users with the knowledge and framework for understanding marketing concepts which helps the organization in achieving the stated objectives without hitches or difficulties. The research also deals with research methodology and the main research instrument used for collecting data was the questionnaire and the sample was drawn from the staff of Nigeria bottling company Plc. Again, the research deals with data presentation, analysis and interpretation and finally it deals with summary of findings, recommendation and conclusio
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